Can AI Replace Tenant Reps? A Real-World Redfin Lease Scenario

Does AI threaten or complement brokers? Here's a real use case. You decide.

In 2017, Redfin signed a lease for a new HQ in a hot Seattle neighborhood. Brand new building. Anchor tenant.

A lot has changed. You need less than half of the space. The developer you negotiated with is gone, having sold to an institutional owner.

If you are Redfin, what are your options?

Traditionally, this is where a tenant rep steps in.

But could ChatGPT help shape the strategy?

We built a prompt for this exact scenario.

Does AI compete with tenant reps or make them more effective?

Share your view in the comments, and we'll send you ChatGPT's response to our prompt.